If you are a fashion lover, you probably have heard about the iconic Hermes Birkin bag. This particular bag is on every girl’s wish list. The bag is an icon in itself, so much so that the Times magazine suggested that a Birkin bag might be a better investment than gold. The value of a Birkin increases every single year by 14% on an average. Most girls would dive at a chance of owning a Birkin, even if it is a second hand bag; such is the craze for the bag. But how and why did it become such an icon? Continue reading for one of the most interesting stories in the history of fashion.
The Birkin was not born overnight but was a process that took years and years of hard work and conceptualisation. A chief-executive of Hermes at the time was Jean-Louis Dumas. He was travelling on a plane when style icon, Jane Birkin dropped the belongings from her straw bag. It was then that the idea of coming up with a bag that was designed specifically for the modern woman popped in his head. He asked Jane Birkin to collaborate with the brand for the bag. Four years later was born a time-less iconic bag.
The bag had multiple pockets for holding a variety of different products. Jane even requested for a larger bag specifically for plane travel purposes. The bag was an instant success. Since then, the brand has used “it girls” to market their products very successfully. Another example of the strategy would be the Kelly bag, popularised by Grace Kelly.
Presently, the bag comes in so many different sizes and colours and textures. Different varieties of leather have also been included since its first construction. As intriguing as its history is, it only makes us want it even more. However, we might have to satisfy our greed with a resold bag, the waiting list for a fresh one is more than 5 years at a minimum. The brand maintaining its exclusivity is another reason why the product is valued at such a high price point. You will either have to find a connection, or prove your loyalty towards the brand by shopping there regularly.